Our products offer the world a choice to build more sustainably, without compromising on quality.
They open new opportunities in design, specification, building and manufacturing with their unique characteristics – the best properties of natural wood, enhanced by our acetylation process into a high performance, sustainable building material.
Market Overview
Accsys’ products are positioned within the global wood products market, the global wood products market size is expected to grow from $805b in 2024 to $1,054b in 2028 with a CAGR of 7%. (Source: The Business Research Company).
Our products outperform competing materials most strongly when used in an outside environment. They compete with the high value end of the outdoor wood market.
Accoya and Tricoya offer market-leading warranties and service life, along with sustainability credentials that make them particularly attractive in an increasingly environmentally responsible world.
Driving market penetration through disruption
Accsys products challenge traditional materials and that’s intentional. We focus on high-potential regions and applications that support sustainable growth.
Accsys products are designed to disrupt conventional materials, intentionally. We focus on high-impact regions and applications that support sustainable growth.
Accoya® is trusted by architects, manufacturers, and specifiers for its exceptional performance in joinery, cladding, and decking. Its class-leading durability and certified sustainability credentials make it a compelling alternative to unsustainable materials. Our acetylation process transforms fast-growing softwood into a high-performance material that resists swelling, shrinking, and decay, eliminating the traditional drawbacks of wood while enhancing its strengths.
With Accoya, there’s no need to compromise between performance and sustainability. It offers a clear advantage over tropical hardwoods, synthetics, plastics, and mined metals. delivering long-term value with a lighter environmental footprint.
Tricoya® panels are produced by our partners using Accoya wood chips from Arnhem, replacing traditional panel products and enabling new applications where wood panels were previously unsuitable. Tricoya panels’ enhanced performance and suitability for use in ‘wet’ environments not only improves their appeal compared to traditional panel products, but also opens completely new use scenarios and design possibilities.
Both products offer not just ultra-high quality and performance but also market-leading warranties and service life, along with the sustainable benefits and credentials that make them so attractive in this increasingly environmentally-responsible world.
Route to market
Accoya is distributed through a global network of trusted timber partners, many of whom have worked with us for years. This network of timber distributors in turn supplies a variety of industries, principally for joinery (windows and doors), decking and cladding. Through training and close collaboration, we build strong relationships that turn distributors and manufacturers into brand advocates. We are seeking to significantly increase the awareness of the benefits of Accoya with end users and property owners. The integration of our Approved Manufacturer Programme with location- and application-based ‘Where to Buy’ listings on the website has resulted in significantly increased throughput of demand to vendors of Accoya products: benefitting our brand, our customers, and end-consumers.
By developing our multi-channel marketing strategy, coupled with continued close support with our distributors and manufacturers, we will ensure that we continue to build on our strong market position. By engaging the wider industry, we’re successfully reshaping material choices and establishing our products as high-performance, sustainable alternatives.
Demand drivers
There are three main drivers of demand for our products:
1. Performance
Our products are most frequently chosen for their characteristics, quality and performance across all climate extremes, often resulting in low total cost of ownership across the product lifetime. This is fundamental to our proposition.
This competitive advantage against other woods and non-wood materials means we believe we can grow faster than the market through market penetration and share gains.
2. Construction & redevelopment
Rising GDP per capita, economic development and higher standards of living are fuelling construction, the principal driver of wood consumption, across the world. Our products are used in new constructions and in the refurbishment, redevelopment and remodelling of commercial and residential buildings and projects.
Underlying drivers include rising standards around expectations of building usages, performance and design, and regulatory changes (notably building safety, maintenance, sustainability and energy performance).
3. Megatrends
Sustainability
The built environment is responsible for almost 40% of global carbon emissions. In addition to decarbonisation, the ‘Race to Zero’, and setting of net zero carbon targets, there is also an increasing focus on renewable resources to support a circular economy. In addition, many countries and global businesses now have mandatory, legislative targets to be carbon neutral by 2050.
Shifting consumer priorities
Consumers in our geographic end markets continue to shift towards products that have a lower environmental impact, from shopping bags and drinking straws to the cars we drive. The trend is the same in the built environment: around the world we can see evidence of mass timber buildings using renewable, carbon-storing wood in place of concrete and steel.
Lifestyle changes
Socio-economic changes are driving a cultural shift in expectations for residences and commercial buildings and there is an increasing demand for high performance and low maintenance wood products suitable for outdoor use.